Media training, coaching
How to communicate with the media, even in crisis? How to bridge to your message, when to zoom out or zoom in to an issue? What's the ABC of a good answer that gets your message across and that's useful to a journalist looking for that evocative soundbite? Burnstorm provides theory combined with on-camera interviews and tailor-made scenarios.
Trainees have included top execs, diplomats, NGOs, trade association reps and scientists.